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Two Way Radios : Cost-effective Means of Staying Connected

Friday, February 27th, 2009

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Suppose that you are in a mall with your whole family: your wife and two children. Every one of you has his/her own shopping list. You have some new books to buy, your wife is to explore the crockery items, the son is interested in the latest video games and the daughter is looking for a flashy iPod. So, there is strong likelihood that you will be scattered as soon as you enter the mall.

Under such circumstances how can you ensure that you all stay connected to each other! Certainly the mobile phone will be the first choice. But with pay-per minute charges, can this device provide you a cost-effective means of communication! Obviously not; so you need a cheaper choice. And two way radios can provide you with this. The device that was traditionally used by police has now got its access to the civilians.

Two way radios are transceiver and unlike a broadcast receiver which only receives content one way, this one can both transmit and receive the content. To activate the transmitter, a push-to-talk button remains present in the device. This hand-held portable two-way radio is also often called walkie-talkies or handie-talkies. These radios are available in mobile and stationary base configurations. In some cases, they come with push-to-talk button that make them easy for kids to use.

Motorola has a good range of two-way radios that are fun and easy to use. Their push-to-talk button provides instant connection to a group. They have ten programmable call alert tones; hence callers are easily recognised. Also known as ‘dispatch radio’, two-way radios have traditionally been used by police, especially by fire, taxi and other mobile fleets. With added functionalities, these monitors are getting popular day by day. The internet provides an easily accessible market to buy these radios.



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Promoting a web site is an arduous task. Small business sites do not have the capital necessary to partake in mainstream advertising. However, there are ways to effectively launch a new site without spending millions of dollars. Let this article serve as a guide for all your internet marketing needs.

TV and radio commercials and print advertising are very expensive. This is undoubtedly the best way to announce your business to the world, but the costs are prohibitive. A full page ad in a prominent magazine or other publication can run as high as $50,000 per ad. TV commercials can run just as high; if the commercial runs during a popular television show or sporting event, the amount you will have to pay can well exceed the costs of print advertising. For more details go to www.podcasting-made-easy.com. So, if you do not have enough money in the coffers for traditional advertising, you need to resort to online marketing. This is not a bad thing. Offline advertising (i.e. radio, TV, print ads) is sometimes not effective. Marketing on the internet is cheaper, and if done correctly, can give you much more bang for your buck.

The cornerstone of internet marketing is search engine submission and optimization. There are hundreds of different search engines and directories on the internet where you can submit your web site for a listing.

Now that we have covered submission, we need to talk about search engine optimization (SEO), which is even more important. To optimize a site, you need to maximize keyword density and optimize the positioning for the words or phrases that best characterize the subject matter of your site, and you need to use proper Meta tags so that the search engines can interpret your web pages.

More important than SEO is link popularity. Link popularity is the number of web sites that currently link to your site. The more inbound links you acquire, the higher your search engine ranking will be. There are several ways you can garner links. You can submit your site to free directories, or join a link exchange and trade links with other sites, or, you can author articles and press releases and submit them to article directories, who will then distribute your articles to webmasters looking for free content, which must link back to your website when they publish your article on theirs. For more information login to www.social-marketing-secret.com. If you are not patient enough to wait for your search engine ranking to improve, you can attract visitors to your web site instantly by using pay-per-click advertising (PPC). With PPC, you pay a certain cost per click to have an ad for your web page run at or near the top of the search engine listings for certain keywords. This can be extremely costly and ineffective. It is not uncommon for webmasters to blow thousands of dollars on PPC advertising and make only a few sales.

The best way to promote your site, if you are actually selling something, is through an affiliate program. You need to provide an affiliate code to other online merchants so that they will place your banner on their site; every time you make a sale that resulted from an affiliate referral, the affiliate gets a commission. Some internet companies have thousands of affiliates, and get all the business they would ever need or want this way; and it costs you nothing. The best way to find affiliates is by listing your program on forums or message boards visited by webmasters who are looking to generate additional revenue for their online business. You will have to consult with an experienced programmer who can set up the program so that the affiliate codes can be tracked properly.

If you are persistent and use all of these methods, you are likely to succeed with internet marketing. It will probably take approximately 3 years of performing each of the tasks outlined in this article, on a daily basis, to get where you want to be. Just stick with it and your efforts will be rewarded in the long run.



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The dynamics of media are changing drastically. TiVo has changed the way we watch TV and satellite radio has changed the dial on AM/FM, maybe for good. Regardless of what you believe or don’t believe relative to the staying power of satellite radio, one thing is for sure. The power the consumer now has to tune out commercials and have access to hundreds of stations cannot be understated and will likely change radio forever. There are two giants in the satellite industry.

XM Radio and Sirius Satellite radio currently dominate the scene. Each boasts a steady stream of music and talk, but XM it would seem, tops out at having the most stations (including talk). Sirius has 125 while XM has 160 to their credit. Sirius is probably best known for their coup of luring Howard Stern away from traditional radio to the satellite world, but they also have Martha Stewart and several other talk programs. To compete, XM announced in 2005 that it had closed a $55 million dollar deal to get Oprah on their nationwide airwaves. “Oprah and Friends” is set to debut in September of 2006, and Good Morning America just launched the radio version of their morning show too, giving XM quite a bit of buzz.

When satellite radio first came on the scene it seemed like a novelty, something that would fade in time. But now, some three years into the satellite craze the listener base seems to be widening and with more and more new cars being sold with satellite radio already built in, the choice for many is clear. Most consumers will listen to a mix of traditional and satellite radio so pitching both makes sense. How do you pitch this type of radio? The same way you’d pitch traditional radio. Listen to their show, get a sense of their format and then contact the producer or host (depending on who takes pitches). If you’re not a subscriber to satellite radio and wonder how you can listen to a show you might want to check their individual web sites. Often you can subscribe to their webcasting that will allow you to listen to programming via the Internet, this way you can listen to the shows a few times without incurring the cost of the sign up and equipment. You can visit their respective websites at: www.xmradio.com and www.sirius.com. Here is a sampling of the shows on both stations that welcome pitches from authors.

The XM Radio Lineup

The Bob Edwards Show 1500 Eckington Pl NE, Ste 2 Washington, DC 20002-2164 Phone: (202) 380-4800 Fax: (202) 380-4801 Bob Edwards provides listeners with insightful, entertaining and provocative programming produced by some of the most respected names in public broadcasting. Partners include Public Radio International (PRI) and its station partners Chicago Public Radio and WGBH Boston; American Public Media (the production and distribution arm of Minnesota Public Radio); and Boston public radio station WBUR. This show airs daily at 8 a.m. EST and then rebroadcasts at 9 a.m. EST, 10 a.m. EST and 8 p.m. EST. Their target audience are listeners ages 18 through 34. Send your press releases, books or products to the following individual:

Ms. Andy Danyo, Producer Phone: (202) 380-4822 Fax: (202) 380-4801 Email: andy.danyo@xmradio.com Pitching tips: Danyo is responsible for booking guests, conducting preliminary interviews, screening listener calls, researching show topics and reviewing all press submissions as Producer.

Life Love & Health 741 Tehama St San Francisco, CA 94103-3822 Phone: (415) 663-8428 Email: info@lifeloveandhealth.com Homepage: www.lifeloveandhealth.com Life Love & Health provides health and wellness information with celebrity stories and human drama. Life Love & Health requests that those interested in the program first listen to samples at the website before submitting pitches. Their segments run 90 seconds on various channels at various times throughout the day. They do not like phone calls and strongly encourage authors to listen to the show first before pitching. Send your press releases, books or products to the following individual:

Mr. Christopher Springmann, Host/Producer Phone: (415) 663-8428 Fax: (202) 380-4500 Email: info@lifeloveandhealth.com

Mimi Geerges Show PO Box 267 Oakton, VA 22124-0267 Phone: (703) 251-3002 Email: info@mgshow.org Homepage: www.mgshow.org An independently produced talk radio program that features interviews with the country’s leading experts, authors, scientists and entertainers. The program presents a diversity of views on a wide array of topics. It strives to provide listeners with the information and insight to form their own views and opinions. Note that their lead times for news items are often 30 days prior to the air date. The show airs on Sunday from 9 to 10 p.m. Send your press releases, books or products to the following people:

Ms. Mimi Geerges, Host/Executive Producer Phone: (703) 251-3002 Fax: (202) 380-4500 Email: info@mgshow.org (m) Homepage: www.mgshow.org

Ms. Doris Abdel Messieh, Producer Phone: (703) 251-3002 Fax: (202) 380-4500 Email: info@mgshow.org Homepage: www.mgshow.org

The Sirius Satellite Radio Lineup

The Business Shrink 999 Bayhill Dr, Ste 165 San Bruno, CA 94066-3069 www.allbusiness.com Join Peter Morris for sound advice to help your business be a success. He’ll not only give you advice on business strategies, he’ll offer his advice on the psychology of business. This show airs daily from 3 to 4 p.m. and covers anything related to business or finance. Send your press releases, books or products to the following individual:

Mr. Peter Laufer, Executive Producer Phone: (212) 584-5100 Fax: (212) 584-5300 Pitching Tips: Lauer oversees the entire production as Executive Producer. He is also host of National Geographic World Talk on PRI.

Whatever 1221 Avenue Of The Americas, Fl 26 New York, NY 10020-1001 Email: whatever@marthastewart.com While the Ask Martha show on Sirius does not accept pitches, Martha’s daughter’s show will. Join Alexis Stewart and Jennifer Koppleman Hutt for a woman’s kind of talk show. They’ll talk about anything and everything from books to music, from personal relationships to whatever’s in the news today. Alexis’ mother Martha Stewart may even join the discussion. This show airs daily from noon to 2 p.m. Send your press releases, books or products to the following individuals:

Ms. Jennifer Kopplemann Hutt, Host Phone: (212) 584-5100 Fax: (212) 584-5300 Email: whatever@marthastewart.com Pitching tips: Jennifer prefers to be contacted via US Mail.



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Podcasting has all the ingredients to become a major technology trend. It has started with little fanfare but has the potential to become a giant wave due to a number of factors going for it. The word Podcast might have been roughly derived from iPod and broadcast (it sure sounds like that to me so don’t hit me if I am wrong!).

The process works pretty much like radio except that the broadcast is done via mobile devices and the power of content delivery via the internet. This new form of broadcasting of information opens up tremendous opportunities for dispersion of information, entertainment and news.

Podcasting is a fairly new technology and people are building up refined applications to use this medium effectively. Advantages of podcasting are making the proposition attractive enough for major companies to consider it a serious communication mode. RSS 2.0 is the chosen form for podcasts and newer versions of this feed system are expected soon.

Inherent advantages of podcasts are: No need to invest in a new piece of hardware : Podcasts are easily available to all users of iPod and similar mobile .The sheer size of the iPod cult if he can call it that, is increasing at a scorching pace. All a user needs to do is choose the subscriptions which he or she would like to subscribe to and download the programs.

New lease of live to radio programs: Radio programs have been revived by the new generation of podcasters.

A number of old radio programs which have had a mass following in their hey days are now being evaluated to be cast via podcasts. For details visit to :www.the-forum-list.com.A huge chunk of high quality content becomes available thanks to this revival.

Can advertisers be far away ? 

Advertisers have the ability to identify new advertising opportunities at the slightest whiff and Podcasting forums are already working hard to get the advertising industry hand in glove with the Podcasting community. Influx of advertising dollars will lend more credibility to Podcasting and this medium will be taken more seriously as well.

On demand broadcast: Podcasters and listeners rule this medium by offering a high level on-demand listening. You can use this service at the time when you want to, pretty much like video on demand but has greater success due to the low demand of bandwidth. For more info login to :www.auto-hits-machine.com.This is probably one of the biggest advantage of podcasting and might be the core reason for it to success phenomenally.

Your own Podcast studio and very little investment: So who are podcasters? A podcaster can be anyone who has access to the internet, a decent computer and some software knowledge. It requires very little investment by way of hardware and software. This advantage of podcasting can thus be done by almost anyone who has an interest in it and has some content to share with the rest of the world.

Creativity is highly rewarded in the podcaster ’s world: Content is king and high quality creative content is instantaneously rewarded by the Podcasting community which can be measured by the number of subscribers. Thus it is quite easy to gain overnight success if the content of the broadcast is unique and exciting.

Podcasting thus has number of benefits both the for the community within and without. A unique mass media which does not cost a lot to distribute and develop content for. Like all new technologies, the technology will have some teething issues but the force promoting it should be good enough to get the technology roaring with success in the very near future.



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